Nadeen Ayyashi

Opinion

Nadeen Ayyashi

Emerging forces shaping Adland's climate future: Why Advertised Emissions is a pivotal tool in the climate transition

08 April 2024 • The TCFD framework, which aligns the impact of climate change with exposure to financial risk, will be mandatory in the UK from 2025 for all large private and listed companies. This takes the climate conversation directly to the boardroom, and advertisers can expect more scrutiny from investors, says the Purpose Disruptor’s Nadeen Ayyashi.

About Nadeen Ayyashi

Nadeen Ayyashi is the Advertised Emissions Strategy Director at Purpose Disruptors, and has over 13 years of experience in digital and customer experience transformation programmes, having worked for a diverse portfolio of clients across the Media and Consumer Industries. Nadeen’s main role at Purpose Disruptors has been to develop the methodology and approach for organisations to measure their Advertised Emissions, further enabling the industry to play a part in the race to net zero.